By The Agency Frisco
We list and sell homes across Frisco every month, and the luxury tier is behaving differently from the rest of the city. Altos Research data from early March 2026 put Frisco’s median list price at $745,000 with an average of 116 days on the market, and the top of the price range tends to wait the longest. Starwood and Stonebriar still draw strong buyer interest while other price bands slow down. Here is what that means for sellers and buyers shopping Frisco TX luxury homes.
Key Takeaways
- Frisco’s median list price was $745,000 in early March 2026.
- Homes averaged 116 days on the market, and about 11 percent were relisted.
- Preparation and pricing separate the luxury homes that sell from the ones that sit.
- Starwood and Stonebriar continue to draw strong interest.
What the Frisco Numbers Say
Altos Research classified Frisco as a slight seller’s market in early March 2026, even with longer selling times. These figures cover all of Frisco, so luxury homes sit above the median price shown here.
Frisco market figures at a glance
- Inventory stood at 579 homes, an increase from earlier in the year.
- The median list price was $745,000.
- Homes averaged 116 days on the market.
- Price per square foot came in at $246.
- About 11 percent of homes were relisted after an earlier attempt to sell.
What Is Selling in Frisco’s Luxury Tier
Homes that show well and carry a price grounded in recent sales are the ones moving. Local agents report that prepared homes between $600,000 and $900,000 sell well, and the higher-priced neighborhoods of Starwood and Stonebriar still perform strongly. Buyer demand at the top of the market is deep across the state, with Texas logging a record 14,400 sales of $1 million and up in the year ending October 2025. Dallas-Fort Worth accounted for 38 percent of them.
What buyers are responding to
- Homes that are staged and professionally photographed draw the first round of showings.
- Pricing set against closed sales in the same neighborhood holds attention longer than pricing set against asking prices.
- Starwood and Stonebriar listings continue to attract buyers across price points.
- Dallas-Fort Worth’s share of Texas million-dollar sales keeps a deep buyer pool in the region.
What Is Sitting in Frisco
Homes priced above $700,000, and especially above $1 million, face more resistance than the middle of the market. Frisco single-family homes are closing near 96 to 98 percent of list price, and local agents estimate that 15 to 20 percent sell more than 5 percent below asking. Some owners who bought near the 2022 and 2023 peak are also selling at a loss, which adds pressure on pricing.
Why some luxury listings stall
- A list price set above recent closed sales invites price cuts after the first few weeks.
- A relisting resets the clock and signals to buyers that the first attempt missed.
- Sellers anchored to a peak-year purchase price often price above what buyers will pay today.
- Listings with weaker photography lose showings to better-presented homes nearby.
Frisco Lifestyle Anchors That Hold Buyer Interest
Luxury buyers in Frisco compare more than square footage. Proximity to shopping, entertainment, and dining shapes how they rank neighborhoods. When we prepare a listing, we describe the home alongside the places buyers use every week.
Local destinations worth naming in a listing
- Stonebriar Centre gives Stonebriar-area homes a close retail anchor.
- The Star in Frisco, the headquarters and practice facility of the Dallas Cowboys, draws visitors and events to the city.
- Frisco Square adds a walkable dining and event area near the city’s center.
- Prosper to the north offers newer restaurants and coffee shops for buyers who want a short drive to a second town.
How We Price and Position Frisco Luxury Homes
Pricing a luxury home in Frisco starts with closed sales, not asking prices. We compare each property against recent sales in its neighborhood and against the sale-to-list range buyers are actually achieving.
Steps we recommend before listing
- Review closed sales in the same neighborhood from the past 90 days.
- Set a list price that reflects the 96 to 98 percent sale-to-list range.
- Prepare the home and photography before the listing goes live.
- Plan for a selling timeline closer to the 116-day average than a quick sale.
Frequently Asked Questions
Is it a good time to buy a luxury home in Frisco?
Inventory has grown, and the average Frisco home took 116 days to sell in early 2026, which gives buyers more room to negotiate. Homes are closing near 96 to 98 percent of list price. We compare each property against recent sales before we advise on an offer.
What is the average price of a luxury home in Frisco?
Frisco’s median list price across all price ranges was $745,000 in early March 2026, and luxury homes sit above that number. Pricing varies by neighborhood, including Starwood and Stonebriar. We can pull current neighborhood sales on request.
Which Frisco neighborhoods have luxury homes?
Starwood and Stonebriar continue to perform strongly in the higher price ranges. Each has its own mix of home sizes and lot types. We can send you active listings and recent sales in either one.
Sell or Buy Frisco TX Luxury Homes With The Agency Frisco
The Agency Frisco tracks Frisco’s luxury market sale by sale, so our pricing advice comes from what is closing now. We work with sellers who want to avoid a stale listing and buyers who want to negotiate with current numbers. Our team in Frisco will help you decide where to list or where to look.
Reach out to us to learn more about how we price and position Frisco luxury homes.
Reach out to us to learn more about how we price and position Frisco luxury homes.